Industry
Real Estate & Property Management
Technologies
MySQL, Laravel, Vue.js, AWS S3
About Our Client
A fast-growing real estate agency based in Dubai, UAE, specializing in luxury residential and commercial properties across the Emirates. The client manages over 5,000 active property listings and employs more than 50 agents.
Challenge
The agency faced rapid growth but lacked an integrated digital system to manage its operations:
- Scattered Listings: Property data was stored in multiple spreadsheets, making it difficult to track status, updates, and availability.
- No Central CRM: Agent-client communication and lead tracking were done manually, leading to lost opportunities.
- Low Website Conversion: The client’s website lacked a dynamic, searchable property catalog, reducing engagement and online inquiries.
- Manual Reporting: Sales, client activity, and property status reports were generated manually, consuming time and causing errors.
- Scalability Concerns: The agency needed a flexible solution to support its expansion across new cities and property segments.
Solution
Celestial Infosoft engineered a unified CRM and property database platform tailored to real estate workflows.
Key Features Delivered:
- Custom CRM System: Developed a role-based CRM to manage leads, assign agents, and track deal progress through a visual pipeline.
- Property Listings Database: Designed a robust MySQL database to manage detailed property profiles, including images, amenities, availability, and pricing history.
- Agent Dashboard: Built a personalized agent portal with task management, client notes, follow-up reminders, and performance metrics.
- Searchable Web Listings: Integrated a dynamic, filterable property catalog on the client’s website powered by Vue.js and the listings database.
- Geo-Tagging & Maps: Used Google Maps API to display property locations and nearby amenities.
- Automated Reports: Enabled custom report generation for agent activity, property performance, and sales KPIs.
Project Highlights
- Centralized 5,000+ listings with real-time updates
- Reduced lead response time by 40% with automated agent alerts
- Custom dashboards for admins, agents, and marketing
- Multilingual interface supporting Arabic and English
- Mobile-responsive design for field use
Results
- 3x increase in qualified leads from the website within 90 days
- 50% reduction in agent time spent on admin tasks
- 35% improvement in sales closure rates
- 100% visibility into property status and performance
- Scalable system ready for 2x team expansion
Technologies and Tools
- Frontend: Vue.js
- Backend: Laravel (PHP)
- Database: MySQL
- Infrastructure: AWS EC2, S3, CloudFront
- APIs: Google Maps, Twilio (SMS alerts), RESTful internal APIs
- Security: Role-based access control, 2FA, encrypted storage
- Analytics: Custom dashboards, Google Analytics integration
- Testing: PHPUnit, Cypress
Client Feedback
“Celestial Infosoft delivered exactly what we needed: a flexible, powerful, and elegant system. Our agents now close faster, manage more leads, and offer better experiences to our clients.”
– Client Says
