Transforming a Furniture Brand into a Digital Retail Powerhouse

Transforming a Furniture Brand into a Digital Retail Powerhouse

Industry
Retail & Ecommerce

Technologies
Next.js, React Native, Node.js

About Our Client

A mid-sized furniture retailer with a strong offline presence aimed to expand into the digital space with an immersive, easy-to-navigate online store. Their goal was to provide customers with a seamless, inspirational shopping experience that reflected the craftsmanship and quality of their products.

Challenge

  • No Existing E-commerce Platform: The client had no prior online store and wanted a fully integrated solution.
  • Complex Product Catalog: Multiple furniture categories, customizations, and configurable product options needed to be handled elegantly.
  • Omnichannel Consistency: They needed a unified experience across desktop, mobile web, and a future mobile app.
  • Inventory & Logistics Synchronization: Real-time stock updates and multi-warehouse order fulfillment posed a technical challenge.

Solution

  • Business & Tech Consulting: Mapped out the customer journey, product configurations, and digital marketing integrations.
  • Web Platform Development (Next.js + React): Built a fast, SEO-optimized, and visually rich storefront featuring 3D product views and room visualizers.
  • Mobile App (React Native): Developed an intuitive app with AR capabilities to preview furniture in users’ spaces.
  • Backend Development (Node.js + PostgreSQL): Created scalable APIs to manage product catalogs, user accounts, order processing, and warehouse syncing.
  • Payment & Financing Integration: Implemented Stripe with support for credit cards, Apple Pay, and third-party financing.
  • Inventory & Shipping Management: Connected to multiple warehouses for real-time stock updates and delivery tracking.
  • Admin Dashboard: Designed a user-friendly CMS for managing products, promotions, and customer support.
  • Testing & Optimization: Performed thorough cross-device testing and performance tuning.

Project Highlights

  • Fully responsive website with 3D furniture previews
  • Augmented Reality feature in the mobile app for room visualization
  • Real-time multi-warehouse inventory synchronization
  • Financing options integrated at checkout
  • CMS is allowing non-technical staff to manage the catalog and promotions
  • Progressive Web App (PWA) support for offline browsing

Results

  • 55% of traffic and orders via mobile devices within 4 months
  • Launched MVP in 12 weeks, 2x faster than projected
  • 40% increase in repeat customers through personalized offers
  • 99.9% uptime during seasonal sales and promotions
  • 48-hour average delivery cycle enabled by real-time logistics sync

Technologies and Tools

  • Frontend: Next.js, React Native
  • Backend: Node.js, PostgreSQL
  • Payments: Stripe
  • Infrastructure: AWS EC2, S3, CloudFront
  • Search & Discovery: Algolia
  • Monitoring: CloudWatch, Firebase Analytics
  • Testing: Jest, BrowserStack, Postman

Client Feedback

“From consulting to launch and ongoing management, their team brought our furniture brand online with elegance and efficiency. The AR feature has been a game-changer in customer engagement. Their ongoing support means we’re confident scaling smoothly.”

– Client Says