Scaling a Digital Fashion Brand from Idea to Omnichannel Success

About Our Client

A fashion-forward D2C startup based in the UK, the client aimed to launch a premium lifestyle brand for urban millennials. With no existing digital footprint, their vision was to build a sleek, mobile-first shopping experience that mirrored the exclusivity and simplicity of high-end fashion.

Challenge

As a brand preparing to launch, the client faced critical roadblocks across business and technology:

• Undefined Digital Strategy: The client had a strong product vision but lacked a structured go-to-market and ecommerce technology plan.
• Platform Fragmentation: Needed a seamless experience across both web and mobile apps with a unified backend and user journeys.
• Limited In-House Tech Capability: With no internal development team, they required complete consulting and technical execution.
• Mobile-First Priority: Their core demographic demanded a modern, intuitive mobile experience for both browsing and purchasing.
• Payment & Logistics Integration: Required secure payment gateway setup (Stripe) and multi-location inventory sync.

Solution

Celestial Infosoft partnered with the client to deliver end-to-end ecommerce consulting, design, development, and ongoing support.

Key Features Delivered:

• Business & Technical Consulting: Defined the ecommerce architecture, buyer journey flows, and platform roadmap based on competitor analysis and buyer personas.
• Mobile App Development (React Native): Built a fast, responsive shopping app for iOS and Android with real-time push notifications, wishlist, and easy checkout.
• Web Storefront (React.js): Developed a high-performance PWA mirroring the app experience—responsive, SEO-optimized, and fully integrated with backend APIs.
• Backend Development (Node.js + MongoDB): Created a scalable backend with custom APIs for product management, cart, user accounts, order tracking, and CMS.
• Payment & Shipping Integration: Implemented Stripe for global payments and real-time shipping updates using third-party logistics APIs.
• Admin Dashboard: Built a CMS for product uploads, order management, promotions, and customer support.
• Testing & Optimization: Conducted cross-platform testing, performance tuning, and security validation before launch.

Project Highlights

• Unified Web + Mobile App Launch in just 14 weeks
• Seamless Stripe integration for global payments
• Built-in Inventory Sync across web and mobile
• Custom CMS for the non-tech team to manage daily operations
• Progressive Web App (PWA) for improved load speed and offline support
• Push Notification System integrated for retargeting and offers

Results

• 60% of Orders from the Mobile App within the first 3 months
• 3x Faster Launch than the initial projected timeline
• 43% Customer Retention via loyalty and notification campaigns
• Zero Downtime across all sales campaigns and flash launches
• 24-hour Fulfillment Cycle with real-time inventory visibility

Technologies and Tools

• Frontend: React.js (Web), React Native (Mobile)
• Backend: Node.js, MongoDB, Firebase
• Payments: Stripe
• Infrastructure: AWS EC2, S3, CloudFront
• Monitoring: Firebase Analytics, CloudWatch
• Testing: BrowserStack, Jest, Postman

Client Feedback

“Celestial Infosoft didn’t just build us an ecommerce platform, they shaped our entire digital presence. From day one, they were strategic, proactive, and committed to our growth. We launched with confidence and scalability in mind.”

– Client Says