Industry
Retail, E-Commerce
Technologies
React, Node.js, MongoDB, Stripe, ShipStation, AWS
About Our Client
The client is a fast-growing retail startup based in the USA, specializing in trendy fashion and lifestyle products for millennials and Gen Z shoppers. Focused on offering curated collections and exclusive product drops, the company has quickly built a loyal customer base through its social media-driven marketing.
Challenge
The client was relying on a basic Shopify store that limited their ability to customize the shopping experience, scale for flash sales, and integrate with third-party systems. The out-of-the-box platform restricted key functions like dynamic pricing, loyalty program integration, and personalized product recommendations.
Additionally, the client wanted full ownership of the codebase to support long-term growth and future product line expansions. They needed a robust, mobile-first e-commerce solution with seamless backend operations and fast time-to-market for their new online store.
Solution
We collaborated closely with the client to define clear requirements through a series of workshops. Our business analyst identified the critical workflows, while our UX/UI team designed a sleek, mobile-optimized interface focused on effortless navigation, product discovery, and a frictionless checkout process.
Our development team built the custom e-commerce platform using React for the front-end and Node.js with MongoDB for the back-end, ensuring scalability and performance. We implemented:
- A dynamic product catalog with customizable attributes and pricing
- Advanced filtering, search, and product recommendations
- A seamless checkout experience with Stripe integration
- Logistics automation with ShipStation
- Customer relationship management (CRM) integration for marketing automation
- Admin dashboards for inventory, order, and customer management
We also set up a scalable cloud infrastructure on AWS with CI/CD pipelines for smooth deployments.
Results
- 200% increase in online sales in the first six months
- 35% rise in mobile conversions
- Seamless flash sale events with 10,000+ concurrent users handled smoothly
- 90% reduction in manual backend operations
- Excellent user feedback on speed and ease of shopping
The new platform enabled the client to take full control of their online business, deliver a superior shopping experience, and scale confidently for future growth.
Technologies and Tools
React, Node.js, MongoDB, Stripe API, ShipStation API, AWS, Docker, GitHub Actions (CI/CD), Google Analytics
